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An assessment of asset management strategy refinements on boosting bank profitability in Nigeria: a case study of Keystone Bank

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Background of the Study
Asset management strategies are central to achieving profitability in banking by optimizing investment returns while mitigating risks. Keystone Bank has recently refined its asset management strategies by incorporating digital tools, dynamic portfolio rebalancing, and enhanced risk assessment models. These innovations enable the bank to allocate assets more efficiently, respond swiftly to market changes, and maximize risk-adjusted returns (Okeke, 2023). The refined strategies involve the use of advanced analytics to monitor asset performance in real time, allowing the bank to adjust its portfolio to capitalize on emerging opportunities and avoid potential pitfalls (Adebayo, 2024).

By integrating data-driven decision-making into its asset management practices, Keystone Bank aims to improve transparency, streamline investment processes, and boost overall profitability. This approach aligns with global best practices and supports sustainable growth in a volatile economic environment. The bank’s focus on continual refinement of its asset management strategy reflects its commitment to innovation and operational excellence. However, challenges such as integrating new asset management technologies with legacy systems, high implementation costs, and maintaining consistent strategy updates remain significant obstacles. This study assesses the impact of these strategy refinements on bank profitability, exploring both the operational benefits and the challenges that must be addressed to achieve optimal performance.

Statement of the Problem
Despite the recent refinements in asset management strategies at Keystone Bank, achieving sustained profitability remains challenging. A primary issue is the integration of innovative digital tools with existing legacy systems, which can result in data inconsistencies and delays in decision-making (Chukwu, 2023). These integration challenges may lead to suboptimal asset allocation and missed opportunities for higher returns. Additionally, the high costs associated with implementing advanced asset management technologies and the need for continuous system upgrades can strain the bank’s financial resources, potentially limiting the scalability of these refinements. Market volatility and evolving regulatory requirements further complicate the asset management process, making it difficult for the bank to maintain consistent performance. This study seeks to identify the key factors that limit the effectiveness of asset management strategy refinements and to propose strategies that can enhance profitability at Keystone Bank.

Objectives of the Study

  • To assess the impact of refined asset management strategies on bank profitability at Keystone Bank.
  • To identify challenges in integrating new asset management technologies with legacy systems.
  • To recommend strategies for optimizing asset management practices to boost profitability.

Research Questions

  • How do asset management strategy refinements affect bank profitability at Keystone Bank?
  • What integration and cost challenges hinder optimal asset allocation?
  • Which strategies can improve the effectiveness of asset management practices?

Research Hypotheses

  • H₁: Refinements in asset management strategies significantly boost bank profitability.
  • H₂: Integration issues with legacy systems negatively impact investment returns.
  • H₃: Continuous strategy updates and technological investments enhance profitability.

Scope and Limitations of the Study
This study focuses on Keystone Bank’s asset management practices over the past three years, using financial performance data, investment reports, and interviews with portfolio managers. Limitations include market fluctuations and potential data confidentiality issues.

Definitions of Terms

  • Asset Management Strategy Refinements: Improvements made to asset allocation and investment processes to optimize returns.
  • Bank Profitability: The ability of a bank to generate earnings relative to its expenses.
  • Portfolio Rebalancing: The process of adjusting the asset mix to maintain a desired risk-return profile.




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